Today, user experience (UX) design has become a critical factor for business success, as it impacts not only website performance but also directly influences user satisfaction, engagement, and loyalty. In turn, satisfied and loyal customers mean consistent revenue and stable business growth.
What does the data say?
Increasingly, research confirms that UX design not only enhances website usability but can also significantly impact a company’s revenue. For example, a study by Forrester Research found that every dollar invested in UX optimization has the potential to yield an average return of $100, offering a substantial return on investment (ROI). Moreover, according to Adobe, 39% of users abandon a website if they find its visual design or structure unsatisfactory. Additionally, 70% of customers who have a poor user experience are unlikely to return to that site.
The rising competition in the market further emphasizes the need for effective UX design. Consumers expect a fast and seamless experience—if a website is difficult to navigate or time-consuming, users quickly switch to competitors. For instance, a Google study shows that slowing down website’s load time from one second to three seconds can reduce user engagement by as much as 20%. These figures clearly demonstrate that UX design today is more than just aesthetics—it is a crucial element of business strategy, directly affecting customer loyalty and a company’s success.
What is UX design optimization?
Effective UX design is built on an optimization process that helps achieve higher business results and ensures user satisfaction. But what does it actually mean?
UX optimization is a process aimed at enhancing the user experience by making a website more convenient, intuitive, and enjoyable. It involves a range of strategies and methods that help users navigate more easily, understand content, and achieve their goals with minimal effort. Examples include:
- Creating user-friendly navigation
- Placing clear and appealing calls-to-action (CTAs)
- Improving readability with appropriate color and font choices
- Ensuring responsiveness for a consistent experience across all devices
The goal is to create a simple and effective user process that satisfies the user and encourages engagement.
Real Examples of Good UX Design
To better understand what constitutes good UX design, let’s look at a few real-life examples from the UX design work done by the marketing agency Notre. We’ll analyze three different websites — nordcabin.eu, nicozols.lv, and myskin.lv — each showcasing effective UX practices that enhance usability and user satisfaction. We’ll examine what has been well-executed on each of these sites, how they adhere to good UX design principles, and how these insights can help improve the UX of any website.
1. The nordcabin.eu website offers intuitive navigation, user-friendly forms, and pleasant, professional visuals.
Navigation and HERO
The user finds navigation easy to understand because it includes:
- Recognizable names
- Clear indication of clickable elements
- Call to action (CTA)
Forms
User-friendly forms because they include:
- Clear instructions on what information to enter
- Option to select from suggested conversation topics
- Clear message on what to expect
Visual Materials
Visual materials enhance the user experience when:
- Professional, high-quality images are used
- Images serve to explain/inform, not just decorate
- They are optimized in size to avoid slowing down page loading speed
2. The nicozols.lv website provides a seamless navigation experience, excellent readability, and a search function that helps users quickly find what they are looking for.
Navigation and HERO
The user can easily navigate because it includes:
- Recognizable labels
- Clear indication of clickable elements
- Call to action (CTA)
Text Readability
The text is easy for the user to read because:
- The background and text color have sufficient contrast
- The font is clear and easy to read
- Correct heading (H tags) and text sizes help the user identify the main points
Search Functionality
If a website contains a lot of information, search functionality enhances the user experience. The search feature helps to:
- Find desired content using keywords or letter combinations
- Offer alternative suggestions if no results are found
3. The myskin.lv website offers users easy and intuitive navigation, clear status indicators for product availability, and responsive design, allowing users to access the site on any screen size.
Navigation
The user can easily navigate when:
- Labels are recognizable
- Clickable elements are clearly identified
- Breadcrumb navigation is used, allowing step-by-step return
Clear Status
The user has a positive experience when the system provides updates on current status, such as:
- Product is low in stock
- Amount remaining for free shipping (e.g., x EUR)
- Order received, message received, application received, etc.
Responsiveness
For a good user experience, it is essential that:
- The website adapts to different screen sizes
- Functionality remains unaffected on smaller screens
- The website is equally usable in both Portrait and Landscape orientations
Key takeaways for effective UX design you can apply. Each of these websites highlights essential UX principles that benefit users and encourage engagement:
- Clear navigation and recognizable CTAs provide structure and intuitively guide users.
- Readable fonts and contrasting color schemes improve accessibility and make content easier to understand.
- Responsive design ensures usability across different devices, creating a consistent experience for all users.
Incorporating these elements into any website design can significantly improve user satisfaction by making navigation easier, information clearer, and interactions more enjoyable. These sites demonstrate how thoughtful UX design can completely transform and enhance the user journey through a website.
If you feel your website could benefit from improvements, Notre can be your first step toward achieving an exceptional user experience! Learn more about our UX design service and sign up for a free website UX design evaluation and receive professional insights for faster business growth. Shall we connect?