The marketing world never stands still and is constantly changing to find new and better ways to reach the needed audience. If you believe that influencer marketing is only suitable for B2C (business-to-consumer) brands, then it’s time to break that stereotype! For some time now, a new player has entered the game – B2B (business-to-business) influencer marketing has become a powerful tool for businesses to reach and engage their target audience.
Before we dive into influencer marketing, it’s important to understand the differences between B2B (business-to-business) and B2C (business-to-consumer) influencers.
Target audience.
B2B influencers focus more on business leaders, professionals, and industry experts.
B2C influencers reach out to individual consumers, who can be either a broader or more specific demographic.
Content and tone.
B2B influencers often share educational, informative content related to the industry or professional fields.
B2C influencers use a less formal tone, more often sharing entertaining or emotional content that appeals to individual consumers.
The goal.
The goals of B2B influencers may be more about building brand credibility and industry leadership.
The main goal of B2C influencers is to promote the sale of products or services by attracting a larger audience.
When choosing an influencer, it’s important to consider these differences and adjust your strategy according to your goals, desired results, and the target audience you want to reach.
Why have B2B influencer campaigns taken off?
Influencer marketing is no longer just a privilege of the B2C segment. It has also proven its effectiveness in the B2B sector, becoming an essential tool for companies.
This is significantly influenced by the increase in the importance of B2B influencer marketing, as B2B buyers also actively use social networks to obtain information about products and services. Also, B2B buyers are increasingly savvy and often skeptical of traditional forms of marketing, so they trust industry experts and peer recommendations more than brands themselves.
The most important B2B influencer marketing benefits to consider:
• Increases brand awareness: Working with influencers can help B2B companies reach a wider audience and increase brand awareness.
• Improves lead/purchase generation: Influencer marketing can be an effective way to generate leads, as influencers can encourage their followers to visit a company’s website or contact sales representatives.
• Improves brand reputation: Influencer marketing can help B2B companies build a positive brand reputation by associating themselves with trusted industry experts.
• Strengthens customer relationships: Influencer marketing can help B2B companies build stronger relationships with their customers by providing valuable content.
Now knowing that there are not only traditional B2C influencers whose content is fun and entertaining, but also professionals, B2B influencers who are able to inspire with their content and provide quality information with added value – Have we convinced you that you also need a B2B influencer campaign?
With what to start?
Start by identifying the target audience, this will give you confidence in – which of the influencer types is the most suitable for your company. The next step is selecting the right influencers, reaching out, and building relationships. Once the influencer has been found, it is possible to create content ideas and plan a campaign together because the influencer will certainly have his own vision of how to develop this campaign.
Just that simple!?
However, some skills and abilities are needed to implement an influencer campaign successfully and not stop at the first complications. Therefore, to run a campaign successfully, a professional marketing agency team can come to the rescue, with the help and experience needed to create an effective campaign and achieve your business goals! Perhaps it will be us – Contact us!
