Achieving a cohesive and consistent social media presence is the ultimate goal of every brand. If you work in a larger company, you know that not only does it take time to create every design from scratch—you also have to get the go-ahead for your projects from all decision makers. However, if your are an individual entrepreneur, your visual style may vary slightly from image to image—leading to a chaotic overall design.
If you are looking for a faster, easier way to create custom graphics—we may have just what you’re looking for! We’ve designed our services specifically with businesses in mind. So whether your focus is large or small, we can provide the graphic design solution that works best for your business.
Easy-to-Use Design Platform
The solution is behind Canva , a design platform that offers many useful functions— it’s easy for any social media specialist to save time. Therefore, Canva offers many benefits for these reasons:
1. Save Money and Utilize Unlimited Stock Photos
One of the biggest advantages of using Canva is the ability to upgrade and save money by utilizing its vast library of pictures, videos, graphics, and audios from stocks (like Shutterstock, iStock, Pexels etc.). This means you don’t have to spend a fortune on expensive visuals or worry about copyright issues.
2. Resize Designs with Ease
Another great feature of Canva is its ability to resize designs effortlessly. Whether you need to adapt your visuals for different social media needs and platforms, Canva makes it easy to adjust your designs to fit your needs.
3. Collaborative features:
It provides collaborative features that allow team members to work together on a design project in real-time. This can streamline the design process and ensure that everyone is on the same page.
This platform offers a wide range of functionalities that make designing effortless. With just one click, users can remove the background of an image, add animations to their designs, and more.
5. High-quality output:
Canva provides high-quality output for all designs. For this reason, businesses can produce professional-looking graphics that are suitable for all types of marketing and branding purposes.
Customized Brand Designs
Although Canva templates are a useful starting point for your designs, it’s worth noting that the drawing and design capabilities in Canva are limited compared to advanced platforms like Adobe Illustrator or Photoshop. Designers who use these sophisticated platforms can create exceptional design elements that can be exported as vectors or images. Later they can be imported into Canva, adding a unique touch to your brand’s design.
Therefore, if you want to ensure that your designs are distinctive and tailored to your brand’s identity, you may want to hire a professional designer to create a set of individual designs based on your brand book.
Summary: Canva as a Valuable Resource
In summary, Canva is an excellent platform for businesses looking to create custom graphics quickly and easily. With its user-friendly interface, access to a vast library of stock photos, and the ability to resize designs with ease, Canva can help businesses save time and money. The platform also offers collaborative features, high-quality output, and is a cost-effective solution for businesses. By the way, in the BETA version, Canva also offers various “magic” functions that integrate AI solutions. It’s worth a try!
However, businesses should be aware of Canva’s limitations compared to advanced design platforms and consider hiring a professional designer for more complex design projects to ensure unique and tailored designs that align with their brand’s identity.
At our company, we use Canva as our second tool behind Adobe Illustrator. Therefore, we have found it to be a valuable resource for our clients. Our services offer the option to design a custom-made bundle of templates specifically for your business’s social media use. This ensures that your designs are unique and tailored to your brand’s identity, providing a cohesive and consistent social media presence. This is one of our case study that you can check out! By working with our team of professional designers, you can have the confidence that your social media graphics will stand out and attract the attention of your target audience.